The global brand Club Med recently adopted several initiatives to define upscale travel for the discerning client. With investments over the last seven years surpassing $1 billion for product and service upgrades, the company now launches an innovative national marketing campaign to entice the sophisticated traveler, and to reinforce the values at the heart of Club Med. The “Share the World with Us” campaign touts new upscale facilities and services while accenting Club Med’s founding mission more than 50 years ago-- “sharing life experiences.”

The “Share the World” campaign invites sophisticated travelers in Manhattan to participate in a mini Club Med experience over the next six months. The series of creative and fun grass roots initiatives kicks off on October 25 in New York City, with “share the groove.” Club Med will distribute complimentary CDs from Putamayo, featuring world music symbolic of the 100 Club Med resorts scattered around the globe. Each month a new (and surprising) experience unique to Club Med will fill the streets nationwide—enticing travelers with music, sandy beaches and snow covered mountains.

“The ideologies at the heart of Club Med will always remain the same, but by enhancing the offerings at our resorts worldwide with upscale amenities, dining options, and activities, we are able to further elevate our guests’ overall vacation experience,” says Club Med Americas President and CEO John Vanderslice. “’Share the World’ embodies the true spirit of what a Club Med vacation is — a fun and relaxing, multicultural exchange of experiences that creates lifelong memories.”

The legendary vacation company formed in 1950 after World War II to provide a laid back, egalitarian haven where family and friends could reconnect and share their experiences with people from all walks of life, but with similar interests. With this mission, the Club Med brand has grown to over 100 resorts worldwide, and is widely known for discovering the most beautiful and unspoiled locales for its celebrated resorts. This intrinsic philosophy is as evident today as ever—providing memories and life experiences that will be shared and remembered by the tens of thousands of guests who visit each year.