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Best Western International reaches industry milestone welcoming 4,200th property into membership
Wednesday, December 14, 2005
Best Western International announced that it has welcomed its 4,200th property into the membership, maintaining its leading role in the industry operating under a single brand name.

“The value and quality of the Best Western brand is defined by its true global presence,” said David Kong, president and CEO of Best Western. “As we prepare to celebrate our 60th anniversary in 2006, we continue to look ahead with an eye toward innovation and a commitment to customer care, led by the entrepreneurial spirit of our membership.”

Located in 80 countries and territories, Best Western welcomes more than 300,000 guests to its hotels every night. Properties range from the Best Western Grandma’s Feather Bed in Juneau, to the Best Western Plaza International Orlando.

In 2004, the company became the first hotel chain to offer free high-speed Internet access at all of its 2,400 North American properties. As the first-ever Official Hotel of NASCAR, Best Western also provides race fans with a variety of exclusive programs and promotions throughout the year.

Best Western International now has 4,200 hotels in 80 countries and territories. It is a membership association of independently owned and operated hotels that provides marketing, reservations and operational support to its members.
Rania Deimezi - Wednesday, December 14, 2005
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Poll
How do you expect luxury travel to perform in times of economic downturn?.

Providers of luxury travel products are going to witness shorter stays by their customers and an increase in seasonality.

People are going to become more value conscious and will opt for those luxury offers that represent a convincing value-for-money proposition. Providers of overpriced services are those to feel the pinch.

Both people paying for their personal trips and firms paying for their top executives' business trips will cut back on travel expenses, thus affecting all luxury travel providers.

It is going to be business as usual. Those people opting for high-end travel products are not going to be affected by the looming crisis.

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