The Hospitality Sales & Marketing Association International (HSMAI) recognized Le Meridien Dubai with a Gold Award for advertising series excellence for its winning entry in the Adrian Awards Competition.

HSMAI paid tribute to Le Meridien Dubai during the 16th Annual HSMAI Adrian Awards Gala – a black-tie dinner held on Jan. 30, 2006 at the New York Marriott Marquis, which was attended by more than 700 industry and marketing executives.

The award was presented to Le Meridien Dubai for their advertising campaign for Miles for Meals promotion with Skywards, the award winning frequent flyer programme of Emirates.

From now until 31st March 2006, Skywards Members can earn Miles on AED100 spent at any of the 14 participating food & beverage outlets at Le Meridien Dubai.

Skywards is known for going far beyond the travel experience, giving members opportunities to earn Miles when flying, staying at hotels and when purchasing products and services such as the Miles for Meals promotion with Le Meridien Dubai.

On receiving the award, Ranjan Nadarajah, General Manager, Le Meridien Dubai said, “Skywards and Le Meridien Dubai have been sharing a very successful relationship which has very evidently culminated into recognition of this stature. We are pleased with the overwhelming response received from Skywards Members & the international recognition of Miles for Meals promotion.”