Le Meridien Al Aqah, which averages 150,000 guests a year, will be exhibiting at the International Tourism Exchange ITB in Berlin for the 4th year running. Still riding high after being awarded the titleof ‘Middle East’s Leading Beach Resort’ at the World Travel Awards (WTA), the hotel will be showcasing its superb location and world-class facilities to an audience of more than 100,000, on the Fujairah stand at ITB, the world’s leading international travel trade fair and the largest tourism show for the general public.

In 2005, there were 84,000 trade visitors at ITB, a twelve per cent increase over the previous year. This year, along with an increase in the number of trade visitors, more than 58,000 members of the public are expected to attend the event, which attracts more 10,000 exhibitors representing 180 countries and territories.

“The ITB Berlin is a meeting point, marketplace and a driving force for the hotel and tourism industry. For Al Aqah, it gives us an opportunity to reinforce our relationship with the Fujairah Tourism Board and work in tandem with them to gain even more exposure for what is undoubtedly one of the most exciting tourism destinations in the world, the UAE’s East Coast”, said Mr Patrick Antaki, general manager, Le Meridien Al Aqah. “The ITB Berlin can be relied upon to provide a fresh impetus and a basis for the development of new ideas, for a global thinking and goal-oriented actions”.

“For an increasing number of people their choice of holiday is determined by the cultural attractions of a destination. The Fujairah stand has been designed to highlight all that the East Coast has to offer. The stunning imagery and traditional hospitality at the stand reflects the highest levels of service and unparalleled leisure offering that has enabled Al Aqah to transform the way the world views the East Coast of the UAE”, he added.