Canada`s Prime Minister Stephen Harper announced that Canada’s new government has renewed funding for the Atlantic Canada Tourism Partnership (ACTP) for a three-year period. Founded in 1991 and a joint partnership of the Atlantic Canada Opportunities Agency (ACOA), the four Atlantic provinces and their provincial tourism associations, the ACTP seeks to market Atlantic Canada as a tourism destination for foreign visitors.

“The Atlantic Canada Tourism Partnership is promoting Atlantic Canada as a world-class tourist destination for international travelers,” the Prime Minister stated. “It will enable Atlantic Canada to attract larger portions of tourist markets and tourist dollars from the U.S., parts of Europe and Japan.”

Over the next three years, the ACTP will invest $19.95 million to support the implementation of research-driven, integrated consumer and trade marketing campaigns designed to attract more visitors to Atlantic Canada from key markets in the United States and overseas.

Summing up his remarks, the Prime Minister praised the investment in this Partnership which should increase tourism spending, thus strengthening the Atlantic Canadian economy generally.