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Disneyland Paris top easter break destination for British says Hitwise
Tuesday, March 27, 2007
The latest statistics from Hitwise, the online competitive intelligence service, reveals that UK consumers are increasingly searching for Disneyland Paris and Lanzarote as they prepare for the Easter long-weekend.

The most searched for overseas destination for the week ending 17th March is “disneyland paris” with searches increasing 45% from the same period last year to place it in the number one position. Tenerife, Cyprus, New York, France and Amsterdam are still among the hot spots for Brits abroad, however this Easter we see a new arrival with searches for “cheap flights to lanzarote” doubling year-on-year, making it the tenth most popular overseas destination for Easter.

Top local destinations in Britain

As we enter the first week of spring, Hitwise UK Search IntelligenceTM data reveals that “alton towers” is the most searched-for destination for Britons looking to stay closer to home during Easter, ahead of similar day attractions such as “thorpe park” and “legoland” which ranked third and fifth respectively in the Top 20 British destination searches for the week ending 17th March 2007.

Interest still remains high for perennial favourites “centerparcs” and “butlins”, with five of the Top 20 search terms dedicated to different spellings of the word Centerparcs, however searches for “blackpool pleasure beach” increased 15% year-on-year and searches for “isle of wight” were up 17% - placing it for the first time amongst the top British Easter destinations.

Hitwise UK Top 20 Searches for overseas destinations, week ending 17 March 2007

Top 20 Overseas Destinations

  1. disneyland paris


  2. cheap flights to tenerife


  3. flights to tenerife


  4. flights to cyprus


  5. cheap flights to malaga


  6. amsterdam


  7. ferries to france


  8. new york hotels


  9. carhire cyprus


  10. cheap flights to lanzarote


  11. cheap flights to new york


  12. madeira


  13. flights to australia


  14. ferries to ireland


  15. cheap flights to cyprus


  16. flights to canada


  17. edinburgh


  18. disneyland


  19. cyprus holidays


  20. flights to new york


Hitwise UK Top 20 Searches for British destinations, week ending 17 March 2007

Top 20 British Destinations

  1. alton towers


  2. butlins


  3. thorpe park


  4. centre parcs


  5. legoland


  6. centre parks


  7. center parcs


  8. longleat


  9. centerparcs


  10. blackpool pleasure beach


  11. blackpool


  12. london


  13. lake district


  14. centreparcs


  15. york hotels


  16. isle of wight


  17. warwick castle


  18. legoland windsor


  19. cadbury world


  20. jersey

Theodore Koumelis - Tuesday, March 27, 2007
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Poll
How do you expect luxury travel to perform in times of economic downturn?.

Providers of luxury travel products are going to witness shorter stays by their customers and an increase in seasonality.

People are going to become more value conscious and will opt for those luxury offers that represent a convincing value-for-money proposition. Providers of overpriced services are those to feel the pinch.

Both people paying for their personal trips and firms paying for their top executives' business trips will cut back on travel expenses, thus affecting all luxury travel providers.

It is going to be business as usual. Those people opting for high-end travel products are not going to be affected by the looming crisis.

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