Kevin Krone, vice president, interactive marketing for Southwest Airlines, and Henry H. Harteveldt, vice president, and principal analyst, travel research for Forrester Research, will be the keynote speakers at the Association of Travel Marketing Executives (ATME) Conference, June 6-7 at Red Rock Resort Casino & Spa in Las Vegas. Harteveldt also serves as the co-chair for the 27th annual conference along with Susan Black, Principal of Susan Black Consulting.

“In choosing both Kevin Krone and Henry Harteveldt to keynote at ATME 2007, we selected two of the industry’s most influential leaders who have shaped the face of the travel industry,” said Joel Chusid, ATME`s chairman. “We are honored to have two such dynamic speakers at our event who we know will not only educate, but also inspire conference attendees.”

Top executives from the travel industry’s most successful brands will be on hand to discuss the tools, trends and tips of the travel trade as ATME 2007 explores the business elements travel companies need to survive and thrive when the customers are calling the shots. Speakers’ presentations focus on critical issues, including:

• Reaching Two Completely Diverse Customer Segments -- Boomers and Gen Y`ers


• Transforming Employees Into Brand Advocates


• Tailoring Mass-Market Products


• Six Winning Strategies to Self Fund your Marketing Budget


• Social Networking

Conference sessions also will be delivered by leading marketing executives, including: Cindy Commander, Analyst, CMO Group, Forrester Research; Susan Black, Principal, Susan Black Consulting; Jeff Senior, CMO, Fairmont Resorts; Vicki Freed, SVP Marketing, Carnival Cruise Lines; Terry Jicinsky, SVP Marketing, Las Vegas CVA; Christine Petersen, SVP Marketing, TripAdvisors.com; Ken Leeder, President, RealTravel.com; Roxanne Housley, VP Strategic Alliances, Canyon Ranch; Cyndi Zesk, VP Marketing, Collette Vacations; Shirley Tafoya, SVP Sales & Marketing, Travelzoo; Frank Camacho, Staff VP Marketing, The Hertz Corporation; Kevin Rupert, VP Marketing, Wyndham Worldwide; Dennis Marzella, EVP, YPB&R and Andrea Spiegel, VP Marketing, jetBlue Airways.

“As we embark upon the 27th year of the conference, ATME still remains the place to partake in open dialogue, interactive forums and dynamic conference sessions strategically designed to allow attendees to gain the necessary education that will support the advancement of the travel industry,” said Chusid. “This conference represents the premiere event for attendees to find a one-of-a-kind experience through a show that thoroughly explores all aspects of the travel marketing industry’s past, present and future.”

ATME 2007 will also present the ATLAS Awards during the banquet, sponsored by Discover Network, on June 7. The ATME ATLAS awards honor top executives and companies for innovation, a results-oriented program and a broad marketing vision within the travel industry. The awards ceremony is highlighted by the presentation of the 2007 ATME Lifetime Achievement Award honoring Rossi Ralenkotter, President & CEO of Las Vegas Convention & Visitors Authority, who has consistently distinguished himself as a travel marketer and has advanced the travel industry worldwide. Some of the past winners of the Lifetime Achievement Award include Ted Turner, Bob Dickinson, Roger Ballou, Phil Bakes, Don Daly, Robert Crandall, Barry Sternlicht, Arthur Frommer, Steve Wynn and David Neeleman.

TravelDailyNews International is the Media Partner of the event.