NY and Los Angeles is the top market for Frequent Flier Reward Travel in US
Tuesday, April 10, 2007
“What are the most popular markets for reward travel?” This question has been answered by the IdeaWorks Company when it completed an analysis of data available from the U.S. Department of Transportation. The 2005 data shows the top airport pairs chosen by frequent flier members for their free reward travel based upon the presence of “zero-fare” passengers.
The markets in the top 15 list were compiled from airport pairs that qualify for free travel at the standard reward level of 25,000 miles. Here is a sampling of the observations from the analysis:
- The list is dominated by the states of New York and California, which touch every market pairing with the exception of #12 Phoenix - Seattle.
- Surprisingly, the major vacation destinations of Las Vegas, Phoenix and Orlando are nearly absent from the list.
- It would appear approximately 10% of airline visitors to California and New York are reward travelers.
Click
here to see the full analysis.
Michael Verikios
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Tuesday, April 10, 2007
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