Hotel.dk, Denmark’s principal provider of hotels online has entered into a partnership agreement with Booking.com, Europe’s online hotel reservations agency (part of Priceline.com). As a result hotel.dk now offers over 35,000 hotels in more than 9,000 destinations worldwide.

Hotel.dk is owned by VisitDenmark Booking (a subsidiary of VisitDenmark), and currently attracts over 70,000 users a month, which has led to record levels of demand for hotel reservations. In addition to this, higher search engine rankings and a continued increase in activity on the website have prompted the decision to boost hotel stock from purely Danish properties to worldwide hotels.

“The collaboration with Booking.com means that in addition to our wide range of Danish hotels, we can now provide a huge choice of accommodation from small guesthouses to 5 star luxury hotels all over Europe and the rest of the world. We want to ensure the best possible service for our visitors and encourage more people to make the most of what Denmark has to offer. This includes providing hotels elsewhere for travellers passing through, whether they are heading further south in Europe or up to the north of Scandinavia,” says Morten Krarup, CEO of VisitDenmark Booking.

Booking.com’s reservation engine is available in Danish, Swedish, Norwegian and Finnish. Furthermore, the company’s website is available in 12 other languages, to ensure that a wide range of international customers can choose the language in which they prefer to select their hotel and make a reservation.

Shane Whaley Distribution Manager for Scandinavia at Booking.com said: “We are delighted to welcome Hotel.dk as a partner and support their commitment in bringing accommodation, travel and event industries together in one place, providing an efficient and easy to use online tool for both leisure and business travellers.”