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Copenhagen: Meet the mermaid
Tuesday, October 04, 2005


Copenhagen, Denmark's capital and Scandinavia's liveliest city, lies within the Øresund Region, which encompasses Scania, on the Swedish side, and Zealand and the island of Bornholm on the Danish side. Copenhagen has a population of 1.7 million; the Øresund Region has a total population of 3.2 million. Denmark is situated in northern Europe and is one of the three Scandinavian countries. It consists of a mainland peninsula, Jutland, and 406 islands. The Danes number 5.1 million, seven per cent of whom are of foreign origins. Their mother tongue is Danish, of course, but English and German are spoken widely and to a high standard.

Copenhagen was founded in 1167 and has been Denmark's capital since 1417. Denmark is the world's oldest kingdom. The reigning monarch, Queen Margrethe II, who lives in Copenhagen, can trace her ancestry back - over 1,000 years - to the Viking age. Copenhagen is also the seat of Denmark's government. Denmark has a well-established tradition of democracy and stability. Since November 2001, Denmark has had a coalition government led by Venstre - Denmark's Liberal political party. Denmark is a member state of the European Union and is also part of the United Nations, NATO and the OECD.

Denmark is renowned for the high standard of living they offer their inhabitants. In their latest survey into the standard of living in the world's cities, the renowned consultancy firm William M. Mercer positioned Copenhagen at number four in its 'Best Cities' list. Wallpaper magazine went one better recently when it placed Copenhagen third in its 50 best 'World's Top Places to Call Home' list, citing its excellent transport, quality housing, superb shopping, and abundant culture among the reasons they'd like to live here. They could also have mentioned that the inflation rate in Denmark has been one of the lowest in Europe for many years and that the economy remains strong. Tourism is an important source of foreign currency and employment. In 2003, the tourist sector in the Copenhagen Region alone employed around 157.300 people and had a turnover of DKK 11 billion.

The reputation of Copenhagen as a costly destination is not born out by the prices here and, actually, for most things it is on a par with other northern European capitals like London or Amsterdam. For example, in Copenhagen you can:
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Poll
How do you expect luxury travel to perform in times of economic downturn?.

Providers of luxury travel products are going to witness shorter stays by their customers and an increase in seasonality.

People are going to become more value conscious and will opt for those luxury offers that represent a convincing value-for-money proposition. Providers of overpriced services are those to feel the pinch.

Both people paying for their personal trips and firms paying for their top executives' business trips will cut back on travel expenses, thus affecting all luxury travel providers.

It is going to be business as usual. Those people opting for high-end travel products are not going to be affected by the looming crisis.

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