Booking.com has opened its 17th international office in Stockholm as the company announced. The decision to establish a firm foothold in Scandinavia comes as a result of high demand for hotel rooms in the region from both outbound and inbound travelling markets. Consequently, dedicated teams with local knowledge of the Nordic countries will be managing at firsthand the company’s business in the region. 

Heading up the Stockholm office is Niclas Bylund, Area Manager Nordic Countries, who brings with him 15 years of experience gained from the hospitality trade in Sweden and abroad. This includes experience gained within both international brands as well as privately managed properties including Hilton, Radisson SAS, Scandic Hotels and Millennium & Copthorne Hotels.

“This is an exciting time for Booking.com as the Nordic countries represent a market with great potential in terms of attracting new business via the Internet. With a local presence we can now focus on building strong relationships and provide a proactive and advisory service on the most effective way for hotels to sell their rooms online.” says Niclas Bylund.

To date, the company is working with chains such as Choice, Elite, Thon, Ibis and Sokos, as well as small individual properties. Johan Öhman, Revenue Manager Elite Hotels Sweden stated:

“Online distribution is crucial in today’s competitive market. We have chosen to work with Booking.com because they are the market leader in Europe with an extensive distribution network. Our properties are now visible to over 20 million unique visitors every month and we are seeing a continual increase in our reservation numbers.”