Rate Tiger has launched its integrated channel management product, which according to the company it enables hoteliers to simplify online sales strategies. RTChannelManager Plus integrates Rate Tiger’s market revenue management products, RTShopper and RTAllocator into a single screen. This allows hoteliers to see competitor rate information while fixing and updating their own room rates and availabilities.

Hoteliers can now manage rooms and rates across online channels without having to spend valuable time assessing competitors’ rates and understanding their market positioning.

“It is essential that hospitality technologies move with the times; hoteliers have more to deal with now than five years ago,” says Andrew Morsi, CEO & Founder of Rate Tiger. “Combining RTShopper and RTAllocator into one product was a logical step. With RTChannelManager Plus, users can view, analyse and update rates and availability of their property benchmarking competition in the same screen, a real channel management tool.”

“Hoteliers are faced with more travel websites, more competition and more channel commitments. They are also dealing with an increase in online bookings and far higher expectations from patrons. All this means hoteliers need to streamline their business.”

“Marketing room availability has for a long time been a guessing game for hoteliers”, adds Sascha Hausmann, Chief Operating Officer at Rate Tiger. “People are more confident in booking their travels online through web booking engines and agencies, now the hospitality industry must update its position in the market.”

The product was unveiled at the last World Travel Market.

Rate Tiger believes hoteliers need to act smart to stay ahead of the game; this technology will help rates and inventory sales remain flexible and manageable.