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Arriva launches free Wi-Fi service on trains across Denmark
Thursday, May 29, 2008

Moovera Networks, developer of fixed and mobile wireless communications systems, announced that Arriva Scandinavia A/S has selected the award-winning Moovbox M Series Mobile Broadband Gateway to deliver Internet connectivity on trains running across Denmark. Arriva has equipped an initial twenty-nine trains serving commuters traveling between Aarhus, Thisted and Tender in Jutland, and will provide free Wi-Fi hotspot services to passengers. Arriva will also utilize the Moovbox for GPS-based automatic vehicle location (AVL) to keep track of the train fleet via Moovera?s MoovManage centralized monitoring system. Arriva is the top performing rail operator in Denmark, carrying more than 7 million passengers each year with 97% reliability.

"We are continually seeking new ways to improve the quality of rail travel in Denmark," said Johnny Hansen, Managing Director of Arriva Scandinavia. "We believe that the introduction of broadband services on our trains in Jutland will enhance the passenger experience and provide a useful and productive way for our customers to spend their journey time."

"This is a landmark deployment for Moovera as it is our first major installation with a national rail network operator," said Jim Baker, Moovera CEO and founder. "We have an established reputation as a leading provider of Internet access systems on buses, coaches and ferries so it was only a matter of time before we encompassed trains as well. Many of our large transportation customers who use the Moovbox mobile broadband gateway on their bus fleets also own train operations, so it is a natural progression for them to use tried and tested Moovbox technology to deliver Wi-Fi services to rail passengers." 

Passenger Internet access on public transit is the fastest growing venue type for Wi-Fi hotspots worldwide, with 238% growth in the number of online sessions between H2 2006 and H2 2007. Europe was the fastest growing market with 142% growth during the same period (source: iPass, March 2008).

Arriva Scandinavia awarded the contract for in-train broadband to Network Zone Relations (NZR), Moovera's representative in the region and a specialist in wireless communication systems. "Arriva's roll-out of Wi-Fi for rail passengers is a clear indication of the importance broadband access has in today's train industry," said Louis Preben Nezer, CEO of NZR.
 
"Our winning proposal included free Wi-Fi hotspots supported by revenue-generating advertising; looking to the future, trains with broadband connections will also be able to serve streaming media and other forms of passenger information and entertainment material. The Moovbox is the gateway for this type of dynamic content and we look forward to working with Moovera on similar projects throughout Scandinavia and the EU."

Vicky Karantzavelou - Thursday, May 29, 2008
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Poll
How do you expect luxury travel to perform in times of economic downturn?.

Providers of luxury travel products are going to witness shorter stays by their customers and an increase in seasonality.

People are going to become more value conscious and will opt for those luxury offers that represent a convincing value-for-money proposition. Providers of overpriced services are those to feel the pinch.

Both people paying for their personal trips and firms paying for their top executives' business trips will cut back on travel expenses, thus affecting all luxury travel providers.

It is going to be business as usual. Those people opting for high-end travel products are not going to be affected by the looming crisis.

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