The AVIAREPS Group, which specialises in aviation and tourism marketing, is now representing Munich Airport in Korea. Professional representation will be provided by subsidiary agency AVIAREPS Marketing Garden in Seoul. AVIAREPS and Munich Airport have already enjoyed a successful collaboration for three years, which so far has focused on tailor-made sales, marketing and PR activities in the US.
 
Florian Poetsch, Marketing Manager for Incoming Tourism and Hub Development at Munich Airport, says that the recently opened Korean office will specifically promote the new Korean Airlines flight from Seoul to Munich. The airport also plans to further raise the profile of existing Lufthansa routes from Busan and Seoul to Munich. In addition, Munich is to be promoted as a visitor destination for travellers from Asia. The person responsible for all future communication activities in Korea is Emily Kim, Country Manager at AVIAREPS Marketing Garden.  
 
Around 34 million people pass through Munich Airport every year, making it one of Europe’s ten busiest airports. The airport has links to 230 destinations around the world including 20 German cities, 161 European destinations and 49 intercontinental destinations. A recent survey of frequent flyers in Germany revealed that Munich Airport stands out from its competitors with its modernity and comfort.
 
“It is a great honour for AVIAREPS to represent Germany’s second largest airport in Korea,” comments Peter Patsch, Director of International Marketing at AVIAREPS. “Munich is already a popular starting point for overseas visitors to explore Europe. But we will be using tailor-made marketing measures to further enhance the airport’s image, especially among Korean travel agencies, and steadily boost the flow of visitors.”