The Regent Street Festival 2008: A Great British Experience takes place in London W1 on Sunday 7 September 2008. As one of the most anticipated annual free outdoor events, Regent Street will be closed to traffic from 12 noon to 8pm welcoming people from all over the world with an expected footfall of over 600,000.

Showcasing British content from the eccentric to the classically quintessential; live music and dance performances, polo demonstrations, marching bands, tea dancing, gourmet food stalls and traditional funfair rides are just a few activities taking place on the day.

Regent Street boasts an outstanding collection of international retailers with no less than 31 flagship stores, many of whom will be participating by offering an assortment of ‘British’ themed in-store activities, promotions and added value incentives. Aquascutum will be showing its historic archives of the Trench Coat. Bose will host a James Bond themed afternoon. Godiva will be selling British Blackberries and selected fruits covered in its delicious Belgian chocolate. British ‘cover bands’ will perform live in store at Zavvi and traditional Afternoon Tea will be served at Austin Reed. Regent Street retailers and restaurants will be offering a celebratory 10% festival offer throughout the day.

Heddon Street and Swallow Street, Regent Street’s Food Quarters, will all be taking part in the festivities by offering a selection of traditional British ‘specials’ such as Fish and Chips from Fishworks, Sausages and Mash provided by The Living Room W1, sensational curry dishes from Veeraswamy and Absolut Ice Bar will create ice sculptures on Regent Street where it will also have a pop up vodka bar.