As the Royal Geographical Society laments the loss of a sense of place with attractions and places of interest not being included on digital maps, national tourism agency VisitBritain reminds visitors of its free of charge download on www.enjoyengland.com/tomtom  which lists Points of Interests (POIs) such as attractions, tourist information centres and quality assessed accommodation across England.  VisitBritain and TomTom, the world’s largest navigation solutions provider, combine all the relevant information in an ultimate ‘on the road’ tourism kit download. Customers can easily access and transfer this information to a TomTom device through a unique ‘Add-to-my-TomTom’ button.

 
The ‘Add-to-my-TomTom’ button helps TomTom users to easily plan the best route to over 5,000 attractions, 17,000 quality assessed accommodation options and 500 tourist information centres. Specific icons will appear on their screen when they get near to attractions, tourist information centres and quality assessed accommodation.  From the Natural History Museum in London to The National Media Museum in Bradford, the Eden Project in Cornwall to The Alnwick Garden in Northumberland, users are able to find and be inspired by the thousands of places which represent our culture and heritage and ultimately combine to make England a fantastic destination for all types of visitors.
 
Tim Holt, senior partnership executive for VisitBritain’s England marketing division, says:

“Our partnership with TomTom is the answer to fears about our heritage being wiped from the map and a key element in our ambition to use as many different platforms as possible to reach out and engage in new and creative ways with potential visitors. It should particularly encourage casual and day visitors, putting them on the right route to a wealth of attractions and quality accommodation, as well as authoritative tourist information.”
 
“The availability of this revolutionary new technology gives satellite navigation an entire new dimension and sets us apart from other portable navigation solution providers,” says Andrzej Kasprzyk, vice president sales TomTom UK & Ireland. “The availability of so much extra travel content via Visit Britain through the innovative ‘Add-to-my-TomTom’ button complements any drivers’ journey.”