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CHI Hotels & Resorts to operate twin property 'Corinthia Beach Resort' in Sharm el Sheikh
Wednesday, September 10, 2008
Malta based CHI Hotels & Resorts (formerly Corinthia Hotels International) announced the signing of a long term management agreement with Cyrene Tourism Investment Corporation of Egypt for the operation of two new upscale properties in the highly popular Egyptian resort of Sharm el Sheikh. Both hotels will form part of a major resort destination to be known as the Corinthia Beach Resort.

The Corinthia Hotel will be a five-Star international deluxe property located directly on a stunning beach front in Montazah, Sharm El Sheikh. The property will offer 220 deluxe suites and be fully supported with independent restaurants, a club house and fully serviced beach operation and outdoor pool.

The Tiran Island Hotel will be a 600 bedroom four-star international hotel offering a broad selection of luxury hotel rooms, residential suites and self-catering suites ideal for family occupation. This quality four-star operation will offer a wide range of restaurants, entertainment, bars, Spa, outside pools and extensive conference and meeting facilities to suit conference tourism.

Both hotels will be operated by CHI Hotels & Resorts as the Corinthia Beach Resort, with a full range of differently priced products covering room only, bed and breakfast, half board, full board and fully inclusive rates.

The Resort is built within beautiful landscaped gardens and at the same time having an extensive range of food and beverage products. There will be a quality offering of a wide range of entertainment and sporting facilities such as private tennis courts and diving and water sport activities.

The management agreement was signed by Paul Pisani, Vice-President -Development of CHI and H Mansouri, Chairman and CEO of the owning company Cyrene Tourism Investment Corporation of Egypt.

Commenting on the agreement, Mansouri, said “CHI Hotels & Resorts’ worldwide experience and excellent reputation as a multi-brand hotel operator has long preceded it in this part of the world, giving us the necessary confidence to entrust our multi-million dollar project to a very safe pair of hands, with a proven international track record. With the completion of these two hotels, Cyrene Group hotel capacity will reach some 2,200 guestrooms and suites.”

Congratulating Mansouri, CHI’s CEO and Managing Director Tony Potter said “We are delighted to have been awarded the operation of this multi-property project, which sees us pioneer the renowned Corinthia Hotels brand to yet another world class destination such as Sharm El Sheikh. Corinthia Hotels’ properties are currently leaders in 5-star hotel keeping in the Czech Republic, Hungary, Libya, Malta, Portugal and Russia, with others currently under development in Algiers, Bucharest and London. Each hotel is renowned for its uniqueness of character, while retaining the same high standards that the Corinthia brand has become renowned for. Our CHI Team are confident that with this excellent location and two upscale properties within one resort, we will be able to offer one of the most upmarket resort products and widest range of choices in Sharm El Sheikh.“

Sharm El Sheikh is a city situated on the southern tip of the Sinai Peninsula in Egypt and has become a leading tourist resort thanks to its dramatic landscape, year-round dry and temperate climate and long stretches of natural beaches. Its waters are clear and calm for most of the year and have become popular for various water sports, particularly recreational scuba diving and snorkelling which some consider to be among the best in the world. Coral reefs, under water and marine life, unmatched anywhere in the world, offer a spectacular and dazzling time for divers. All around are Bedouins, colourful tents, mountains and sea. Sharm features all the amenities one could expect of a top class tourist resort, including casinos, discos and nightclubs, golf courses, windsurfing and other water sports, horses and camel riding, desert safaris, and great nearby antiquities attractions.

Vicky Karantzavelou - Wednesday, September 10, 2008
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How do you expect luxury travel to perform in times of economic downturn?.

Providers of luxury travel products are going to witness shorter stays by their customers and an increase in seasonality.

People are going to become more value conscious and will opt for those luxury offers that represent a convincing value-for-money proposition. Providers of overpriced services are those to feel the pinch.

Both people paying for their personal trips and firms paying for their top executives' business trips will cut back on travel expenses, thus affecting all luxury travel providers.

It is going to be business as usual. Those people opting for high-end travel products are not going to be affected by the looming crisis.

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