AVIAREPS has won the Sri Lanka Tourism Promotion Bureau (SLTPB) as a new client for the German and Russian markets. The leading tourism and airline representative assumes all marketing and PR activities for the tourist board of this beautiful island in the Indian Ocean. The centre of operations concerning the Russian market will be AVIAREPS’ subsidiary in Moscow. For all actions focused on Germany, News Plus, AVIAREPS’ communication agency based in Munich, will be in charge from now on.

Sri Lanka – also called the pearl of the Indian Ocean – is situated 31 kilometres off the southern tip of India. Due to its tropical climate and inherent natural beauty, the island is a popular tourism destination. Its diverse cultural influences and abundant cultural heritage make Sri Lanka an exceptional destination. Places worth seeing are for instance the Dalada Maligawa Temple in the ancient city of Kandy, or Adam’s Peak, a mountain where Lord Buddha once placed his footprint on the summit. A popular tradition on this island in the Indian Ocean is Ayurveda – many Sri Lankan hotels already offer this recreational medical treatment.

Although tourism is a very important economic resource for the island, Sri Lanka is not affected by mass tourism at all and is still a place for recreation. Besides spa tourists, explorers and nature lovers in particular enjoy a journey to this insular state near the Indian subcontinent.