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The Indonesian government will extend its Visit Indonesia Year 2008 campaign into 2009
Indonesia’s new focus on Marine and MICE Tourism
Monday, October 27, 2008
Indonesia’s tourism industry remains confident, according to I.Gede Pitana, Director of International Promotion at the Indonesia’s Ministry of Culture and Tourism. He told a ITB Asia press conference in Singapore: “The [global financial] crisis will probably affect our target of seven million international travellers this year. However, we should still be able to achieve a growth of over 20% with 6.5 to 6.7 million tourists.”

Mr Pitana said that Indonesia had invested a lot in new infrastructure and these efforts were starting to pay off. He cited close to 11,500 classified hotels with over 255,000 rooms, 10 world-class convention centres each able to receive up to 5,000 delegates, and 450 first-class shopping centres, which make the country an attractive destination for Singaporeans, Chinese or Malaysians.

The Indonesian government will extend its Visit Indonesia Year 2008 campaign into 2009. However, new promotions will be more centred on marine and MICE tourism. “We have a unique natural and historical heritage. We have over the years gained recognition from the scuba dive market for our exceptional coral reefs. We also have over 50 national parks and nine UNESCO listed-world heritage sites,” said Mr Pitana. The tourism director also said that Indonesia is not only Bali. He beseeched the tourism industry:  “Look beyond Bali please. And discover the amazing diversity of our land.”
Vicky Karantzavelou - Monday, October 27, 2008
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Poll
How do you expect luxury travel to perform in times of economic downturn?.

Providers of luxury travel products are going to witness shorter stays by their customers and an increase in seasonality.

People are going to become more value conscious and will opt for those luxury offers that represent a convincing value-for-money proposition. Providers of overpriced services are those to feel the pinch.

Both people paying for their personal trips and firms paying for their top executives' business trips will cut back on travel expenses, thus affecting all luxury travel providers.

It is going to be business as usual. Those people opting for high-end travel products are not going to be affected by the looming crisis.

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