Rate Tiger, a leader in online hotel distribution management tools and Utell Hotels & Resorts, the world’s largest provider of representation services for hotels, today announced a global partnership to deliver robust distribution, benchmarking, inventory and rate management tools to hotels. Utell will integrate Rate Tiger’s services into Market Insight, its own suite of distribution management tools and technology. Market Insight comprises the following components: MarketCompare, which helps hoteliers easily benchmark rates against direct competitors; MarketUpdate, an application that allows hotels to update rates, availability and restrictions across online distribution channels through one simple interface; and MarketManage, an enhanced combination of MarketCompare and MarketUpdate.

Ric Leutwyler, president, Utell stated: “In challenging economic times like these, it is critical for hoteliers to make the most of every revenue opportunity by knowing if their rates are competitive. Utell customers can combine the power of our global sales, marketing and distribution support with Market Insight’s real time competitive data and management tools to drive as much business as possible to their properties. Our mission is to help hotels compete more successfully and incorporating Rate Tiger’s expertise ensures that our hotel members have the latest products at their fingertips to help achieve a distinct competitive advantage.”

Market Insight will also offer hotels simple-to-use technology that builds on Utell’s already powerful distribution technology from Pegasus Solutions, according to Sascha Hausmann, Rate Tiger’s chief operating officer.

“Hoteliers are overwhelmed with what they need to do to stay competitive, which is why we’ve teamed with Utell to offer a ‘one-stop-solution’ to its members,” said Hausmann. “The integrated Market Insight tools allow hoteliers to streamline channel management and rate monitoring, empowering them to focus both time and budget on other issues that also need their attention.”

Utell Hotels & Resorts (which includes both the Utell and Unirez representation services) is committed to enabling nearly 11,000 hotels to compete globally. Market Insight is the latest initiative to help hotels members be more successful by providing a range of flexible packages that include access to full training and multilingual support.