In a new initiative aimed at building relationships and strengthening presence in the meetings and events market, Radisson SAS Hotels & Resorts, which operates 12 hotels across the Middle East, has launched `Meetings and Events Promises`.

Radisson SAS has introduced the Four Corner Promise comprising of Professionalism, Commitment and Caring, underpinned by a Guarantee.

The core of the promise is about truly understanding clients and their objectives and providing highly equipped and trained staff so that these objectives can not only be met, but also surpassed. `Meetings and Events Promises` focuses on offering a level of professionalism; commitment and caring that acknowledges that after high-tech facilities a flexible, personal service is what customers are really looking for, said Jean-Marc Busato, Middle East Regional Vice President, Radisson SAS Hotels and Resorts.

The `Meetings and Events Promises` is an extension of a strategic alliance between Radisson SAS and Meeting Professional`s International (MPI) the largest global authority and resource for the meetings industry.

The promise reaffirms Radisson SAS`s commitment to the meetings and events sector, a commitment made when Radisson SAS became the world`s only hotel group to create a `strategic alliance` with MPI.

Over 1500 Radisson SAS employees have been equipped with specialist Meetings and Events training to an international accredited level, establishing a higher standard industry benchmark. This `total commitment approach` along with a `Yes, I Can` spirit ensures goals are met throughout the process from planning to execution.

Underpinning the promise is a guarantee. Radisson SAS offers a `100% Guest Satisfaction Guarantee` meaning if previously communicated needs are not met and the issue cannot be resolved, Radisson SAS will not charge the guest.