Voted `Airline of the Year - 2003` by the Air Transport Users Council, Aer Lingus, Ireland`s national carrier, continues to improve the efficiency of its online booking site, AerLingus.com, and reduce costs, in partnership with leading Irish technology supplier, Datalex, which recently won the Leading Internet Booking Engine Technology Provider award at the 10th Annual World Travel Awards.

In restructuring its business, one of the main savings for the carrier in recent months has been in the area of distribution costs, mainly through the success of its AerLingus.com site. This is being accomplished through a series of technology initiatives, which help to significantly reduce the cost of transactions through the online booking engine, generating significant savings.

We are continually advancing our technology solutions to make business processes more efficient and enable airlines to have more effective management of yield, said Aidan Brogan, Senior Vice President, Global Sales and Marketing, Datalex. Datalex has a long association with Aer Lingus and this particular project has enabled us to develop a totally flexible fares model providing alternative lower cost options which can be customized to target specific areas in the distribution chain.