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Continental, KLM and Northwest join the Skyteam Alliance
Tuesday, September 14, 2004
Global travelers will have additional route and fare choices as SkyTeam announced that Continental Airlines, KLM Royal Dutch Airlines and Northwest Airlines are now full members of one of the world`s fastest growing airline alliances. The SkyTeam Governing Board also revealed that effective September 15, passengers will be able to accrue and redeem frequent flyer miles interchangeably on any of the nine member airlines. With the addition of three new members, SkyTeam now serves 341 million passengers with 14,320 daily departures to 658 global destinations in more than 130 countries.

SkyTeam`s Governing Board said, The entry of Continental, KLM and Northwest into the alliance marks the single largest airline integration in aviation history and is an important milestone for global airline customers. When the alliance launched in 2000, we promised SkyTeam would alter the competitive landscape for airline alliances by focusing on the needs of our customers. Our growth over the past four years in terms of network reach, frequencies and destinations is a testament to our commitment to continually live up to that promise.

Growing the Network

The three new carriers add to SkyTeam`s extensive network of hubs and destination cities, allowing member airlines to provide their passengers more travel options. Together, the three new members add ten additional hub locations and 141 new destinations to the alliance`s roster, strengthening SkyTeam`s reach in all key travel regions:
Kostas Iatrou - Tuesday, September 14, 2004
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Poll
How do you expect luxury travel to perform in times of economic downturn?.

Providers of luxury travel products are going to witness shorter stays by their customers and an increase in seasonality.

People are going to become more value conscious and will opt for those luxury offers that represent a convincing value-for-money proposition. Providers of overpriced services are those to feel the pinch.

Both people paying for their personal trips and firms paying for their top executives' business trips will cut back on travel expenses, thus affecting all luxury travel providers.

It is going to be business as usual. Those people opting for high-end travel products are not going to be affected by the looming crisis.

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