The Association of Travel Marketing Executives (ATME) announces its 25th anniversary conference, to take place June 21-22 at the new Wynn Las Vegas Resort in Las Vegas. As the only worldwide organization of its kind that provides members with an ongoing forum for exchanging creative ideas and effective marketing solutions, ATME 2005 will Focus on the Future of travel industry marketing. The event is capped with the annual Atlas Awards Banquet where Steve Wynn, Chairman of Wynn Resorts, will be presented the 2005 Lifetime Achievement Award.

ATME is made up of senior level travel industry marketers representing all sectors of travel including airlines, hotels and resorts, cruise lines, online travel, state and local tourism offices, car rental companies, technology providers and other leading industry segments. The conference includes presentations and case studies that address the strategic and critical issues that are impacting the travel marketing industry. Session topics for the 2005 conference include:

• Using Brand Power to the Fullest
• Internet Marketing - What really matters and how to optimize your ROI
• Story Driven Marketing - Learn how your brand starts with your story
• Delivering the Brand Promise
• How Las Vegas Did It - The Anatomy Of One Of The Most Recognized Campaigns In History

The Atlas Awards, held June 22nd, will honor top executives in the industry for their innovation, creativity and success. The awards program is highlighted by the presentation of the 2005 Lifetime Achievement Award, given by ATME judges to individuals who have consistently distinguished themselves as travel marketers and have advanced the travel industry worldwide. This year`s recipient Steve Wynn, chairman of Wynn Resorts, stands apart as a leader and visionary whose many career accomplishments have helped shape the travel and hospitality industry as we know it today.

I am extremely honored to be presented the ATME Lifetime Achievement Award, said Wynn, Chairman of Wynn Resorts. At Wynn Resorts, it is our mission to provide a best in class experience for all of our customers and this award really symbolizes that our team`s dedication and tireless work to achieve this goal has become a reality.

Keynote sessions include presentations from:

• Jonathan Tisch, chairman & CEO of Loews Hotels and author of The Power of We: Succeeding Through Partnerships
• David Kong, CEO, Best Western
• Joanne Smith, president, SONG - a Delta Company
• Henry Harteveldt, vice president of Travel Research of Forrester Research
• Andrew Jordan, executive vice president of Marketing & CMO of Wyndham Hotels
• Vincent Vanderpool-Wallace, director-general of Bahamas Tourism.